Archive for SEO News


Google updates search again

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Google is learning how to speak to humans.

Yesterday Google hosted its second Searchology event and presented some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search – a feature that blended results of different types (web pages, images, videos, books, etc.) on the results page. This time Google showed a preview of three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Search Options
With Search Options, the results page gives you more options and new ways to interact with Google Search. It ultimately provides more useful results and a better search experience by helping you find what you need faster and easier.

Look at the video below for more details:

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When you need to know what your competition is up to this is the tool to have. Know all of your competitors footprints and dominate a market with the information you find. Check it when investigating your next SEO tactic.



CROYDON, Pa., Sep 26, 2011 (BUSINESS WIRE) — SEMrush — the most powerful keyword research tool on the market – now has over 200,000 subscribers.

This milestone is a testament to the fact that SEMrush is the most useful competitive intelligence tool available to SEO & SEM professionals. With SEMrush, anyone who runs a website for profit can access invaluable data needed to: better optimize sites; gain insight into what and how well competitors are doing; and increase traffic, revenue, and market share.

SEMrush is the only tool of its kind scraping over 88 million Google SERPs a month for the most popular organic and paid keywords. SEMrush generates easy to follow charts and reports for each keyword, phrase, or domain a user queries.

The SEOquake Team, the people behind remarkable SEO/SEM products including the SEOquake toolbar, SEMrush, and WhoRush, know that the ever-increasing popularity of our suite of products is a tribute to them being so well regarded. All are consistently touted as being invaluable resources for all who make their living through an online market.

The SEOquake Toolbar is a free, SEO extension tool that, to date, over 2,000,000 webmasters have downloaded. The SEOquake Toolbar enables users to investigate customizable SEO parameters on the fly.

WHOrush provides a map of web assets. WhoRush analyzes and compares more than 150 million domains to find their hidden relations – identifying websites linked to the same owner based on site "fingerprints." This reveals invaluable, yet often obscure information relevant to a domain or competitor's actual reach, hidden webmaster projects, related niches, and more.

With several new products slated for release, we are excited for the future of SEOquake and anticipate great things as we continue to expand the scope of our suite of products, branch out into new cooperative partnership ventures, and grow our expansive, international client-base.

Even as we mark this eminent event, hundreds of new subscribers from around the world are registering for SEMrush service. Soon enough, we intend to be celebrating our 300,000th subscription.

To that end, the entire SEOquake Team would like to sincerely thank all of our users for helping us achieve this notable milestone. We know that your loyalty and unsolicited promotion of our products has made reaching this landmark possible.

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Reaching your audience requires a true desire to communicate with humans. The idea of cranking out computer generated content and thinking Google is going to be fooled is long gone. Doing what it takes to connect with actual flesh and blood through quality content, good design and social media connections will take you a good way with rankings today. Read more here

Google News ranking factors have long been shrouded in mystery. However, a recent report aims to penetrate that shroud by compiling survey data from content optimizers who work at top news outlets. Here's what the report shows.

As an executive rundown: It's vital to have a strong reputation in the category of the content; use your keywords in the title, headlines, ledes, and content; optimize your articles for social sharing; produce unique, user-driven content; focus on getting a positive Google News user response (high CTR, low bounce); and use the Google News sitemap. Additionally, standard SEO tactics – especially building links to both your core domain and your targeted content – remain relevant.

Before moving on to a full breakdown, let's take a quick look at how these conclusions were formed.

The study, presented by Local SEO Guide, Perfect Market, and newsknife, brings together opinions from the 17 experts in the industry. Among those experts are John Shehata of ABC News, Eleanor Hong of, Simon Heseltine of the Huffington Post, and Topher Kohan of CNN. The full list of contributors can be seen here.

While the exact nature of the survey wasn't released, it's clear that not all items on the list were viewed as priorities for all SEOs involved; several actively dispute the relevance of factors included on the full list in their commentary. To take best advantage of the findings, it's important to prioritize the items on the top 10 news ranking factors list and focus only on the first few items noted on the additional pages.

Alternatively, you can just take a look at the following key factors.

Rather than going through every item on every list the report compiled, let's walk through the things you can apply to your site with minimum effort and maximum results. Here are key accessible ranking factors and how you can implement them.

• Use keywords in your headlines, page titles, ledes, and meta descriptions. After doing some basic research on the key terms related to the content, be sure to include a targeted keyword or keywords in your title. To maximize the weight of keywords headlines, try to keep your headline brief (ABC's John Sehata recommended 10 words as a maximum).

Additionally, it was suggested that you use synonyms and related words in both the areas mentioned above and in the main body on the content. As always, the use of synonymous terms should never be added to content in a way that makes the message redundant.

• Optimize your core domain. Use the standard SEO tactics to increase the number of inbound links to the main domain, create an optimized link architecture, and improve the social feedback on the core domain.

Adam Audette of RKG emphasized the importance of building links by saying, "True internal pagerank […] is still paramount to Google’s approach to search."

• Optimize the content for social. The survey's respondents suggested that both the volume and velocity of social shares were important. As such, it's important to make social sharing easy (e.g., sharing buttons in a visible place on the content) and to get the sharing started yourself.

As AJ Kohn of Blind Five Year Old said, "Tweet first, revise the article later." Even respondents who didn't feel as strongly anticipate that social will become a much heavier factor in the coming months and years.

• Get to the story first. It's simple enough to understand: breaking the story helps your content succeed both by improving your long-term position and by giving your content a (brief) window without competition.

• Work for citations. Citations from reputed sources are seen as a major element in a given article's rank. It's important to publicize your content in channels that are likely to lead to citations, so contact any group that's using elements of your content without citation, and – most importantly – provide content worth citing.

• Provide unique content. Keep the amount of quoted material to a minimum and provide as much fresh insight, media, and original journalism on the topic as is possible.

• Optimize your headline and ledes for CTR and low bounce-rate. Create snappy, relevant headlines, enticing leads, and interesting content. The respondents agreed that Google looks at the tracked CTR from both Google News and other networked outlets to determine the user value of content. Additionally, bounces back to the Google News page is likely used to determine the rate of success.

• Produce quality content. Beyond the normal importance of quality, Google News editorial evaluators will be judging your content to determine whether it's up to snuff. Your site can and will be pulled from News entirely if the evaluators think your content is thin.

As should be evident from many of the factors noted here, quality content will also improve the success of your site by altering both tracked user behaviors (e.g., social sharing and CTR) and general optimization (e.g., you're more likely to get inbound links and article citations).

• Use standard optimization practices. Items like page load time, image optimization, ad-to-content ratio, and content length still apply. For the sake of news content, ABC News' John Shehata recommends 200 to 800 words as a general rule – a rule, he notes, with plenty of exceptions.

• Use the Google News Sitemap. This sitemap format, described in this official help page, allows publishers to specify additional details (genre, geo-location, the name of the publication, etc.), provide rich metadata that makes the News results entry more enticing to users, and increase the speed at which their content is indexed.

AJ Kohn described the importance of this tool by saying, "The Google News Sitemap: Learn it. Know it. Live it."



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SEO – Making The Flavor Last

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The simple act of on page SEO can go a long way. Plus Google is saying to get your mobile site in order and give them a sitemap of your mobile site. Read more here

google mobile marketing

Recent changes to Google’s search ranking algorithms and highly publicized search penalization of well-known brands, have caused much angst in the SEO community. However, Google’s changes to its algorithms aren’t new.

Seasoned SEOs have experienced major algorithm changes over the last decade. In fact, Google has confirmed making on average at least one change per day to its search algorithms. Clearly change is here to stay.

How do you minimize the impact of these inevitable changes? Focus your efforts on the durable elements of SEO. These are the cardinal elements of SEO that will stay true regardless of Google’s ongoing improvements to its algorithms.

These eight durable elements will withstand the test of time because they are aligned with Google’s explicit statements and implicit motivations. Here’s a rundown of these elements and practical steps you can take to align your website with them.

The basic keyword SEO rules per the Google Webmaster’s SEO Guide are easy to communicate and easy to follow. Google wants you to follow these rules, because it makes crawling easier for their bots, which leads to better results for users, and in turn, helps Google with market share.

Make sure your pages are optimized for these basic SEO rules. Include target keywords in your URLs, titles, meta tags, H1s, etc. Determine which pages rank for which keywords. Then use the right keywords to double-down your efforts on these pages.

An inbound link from an external website to your website signals to Google that the content it’s pointing at is relevant to the subject surrounding that link. Quality inbound links aren’t easy to amass and they require your content to be good enough for someone else to reference. For these reasons, quality inbound links are believed to have the biggest impact on ranking.

Continue building your inbound links through white hat content syndication and promotions. Create unique content that others will want to reference and link to. Build relationships with other web writers, so they are aware of your content.

Google’s Internet is a meritocracy and authority is essentially your assigned status within this order. To date, Google has confirmed using only Google PageRank and social media authority as the two types of authority signals in their ranking algorithm.

A website’s authority is factored into rankings. There will always be those who attempt to game the system rather than advance on merit, so diminished authority is one way Google punishes fraud.

Build your authority by creating unique content and follow white hat practices. Build relationships with authoritative sites and users. Pursue links from them to benefit from their authority too.

Google wants their users to be satisfied. If Google gives high ranks to bad websites, with terrible designs, slow page load speed, and difficult-to-navigate pages, users will look for alternative search solutions.

A fast page load speed and a low bounce rate are two measureable indications of a good user experience. Additional qualitative measures include a nice design, easy navigation and a good UI.

Basically, anything that makes a user remain on your site and read more. Keep your site updated, measure your bounce rate and page load speed, and create clear alignment between the keywords you target, your content and the experience you’re creating for your visitors.

If relevancy is the name of the game, then freshness is its nickname. The world is evolving and so is the web, and freshness of content will always be an indication of a site keeping up with the world. Freshness is a supporting factor to a site’s authority and plays a huge part in news ranking.

Keep creating new content as well as updating existing content. Link to it internally from indexed pages as well as syndicate it on social media. Register your site and submit a sitemap to Google. If you have a news site, register to be on the Google News Index.

To borrow from the capital investment world, diversification minimizes your systematic risk allowing you higher overall return on investment, and it would appear Google follows this rule. Google prefers diversity in the format and content of its results.

Use multiple formats to deliver your content on the same page – video, presentations, images – and publish unique pages for diverse content to optimize for long tail terms. Submit a unique sitemap to Google for formats other than text.

In order to gauge their effectiveness, Google must collect feedback on its work. From machine input, like click through rate and bounce rate, to human input, like human evaluators, Google’s “manual intervention” and  Google +1, Google will keep collecting feedback to improve its results.

Use only white hat tactics, be relevant and optimize your pages to the actual content on them. In addition, syndicate, promote and give people an easy way to share their feedback.

Being compatible with new technologies such as new browsers is important to the overall user experience. Freshness is always good practice when it comes to being on top.

As an example, consider mobile devices. With the emergence and rapid growth of the mobile market, we can see how and why, in the future, Google will discount sites that aren't mobile device-compatible.

Make sure your site is up-to-date with the latest mainstream technology. For example, verify that your mobile site is indexed by Google and submit a mobile sitemap.

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